Mick Prendergast

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The Mick Prendergast - Like Jagger!

Mick Prendergast's Bio:

Mick Prendergast's Experience:

• Director Inbound Marketing at SouthStar Communities

  January 2013 - June 2014

  Responsible for lead generation, lead nurturing and lead re-engagement strategies and execution. Increase lead conversion by 25% and identify new lead generation channels including: Social Media, Email Marketing, Mobile Strategies, SEM (PPC/SEO), Landing Page A/B Testing, Hubspot, Internet Display, CRM (SalesForce) and custom developed lead scoring strategies. Communities: - Vintage Oaks - New Braunfels, TX - King Oaks - Iola, TX (Bryan/College Station) - Lake Ridge - Cedar Hill, TX - SugarTree - Lipan, TX

• Director of Brand Solutions at Hipcricket

  January 2012 - January 2013

  Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, MMS, 2D/QR codes, Mobile Websites, Coupons, Advertising Networks, Social Media and Branded Apps. * Managed: Texas, Oklahoma, Louisiana, Arkansas Territory (TOLA) * SaaS Sales: AD LIFE Platform, HIP SMS/MMS Platform * Display Sales: Banner, Display, Rich Media * Mobile Web, Custom Games, Mobile Apps * Managed Services Quota: $1.25MM | Achieved 70.2% of quota prior to company layoffs Agency List Includes: Sq1, Richards, iProspect, LatinWorks, GSD&M, Moroch, Loomis, FKM, Firehouse, Slingshot, Integer, TracyLocke, M/C/C, Javelin, Marketing Arm, and others.

• VP Business Development at Pursuant Sports

  November 2009 - April 2011

  VP Business Development | Central, Southwest, Southeast Territory Through a consultative selling approach and relationship building, I work directly with collegiate athletic departments in leveraging data to develop integrated, cross-channel fundraising communication strategies that deliver results. Strategies focused on annual campaigns, capital campaigns, and membership programs and/or premium based programs. Services sold also include: Virtual Media Guides, Experience Websites, Video Production Services and 'in-game' media content. Territory and Clients Include: Big 12 Conference Schools, C-USA Conference Office and Schools, SEC Conference Schools, ACC Conference Schools and their associated athletic fund-raising organizations. Quota: $1.25MM | Achieved 121% * Athletic Recruiting Website Design/Development * Athletic Fund-Raising Strategy * Fund-Raising Presentations / Online Fund-Raising Programs * Major Gift Campaign Strategy

• VP Business Development at Holt Design, Inc.

  November 2008 - December 2009

  Brand | Media | Interactive

• VP Sales / Business Development at Distribion Inc. (formerly New Media Gateway)

  February 2004 - November 2008

  Expand the company's product reach and revenues by identifying new markets and attracting new clients. Research new business opportunities, identify likely sales points, develop strategic plans and sales strategies, and undertake presentations to and negotiations with prospective customers. SaaS Business Model. * SaaS Sales * Website Design / Development * SEO / SEM Services * Custom Application Development * Interactive Presentations Quota: $1.5MM Personal | Achieved 127% $8MM Team | Achieved 108%

• Director of Marketing at Haltheon Management Group

  January 2003 - January 2004

  Responsible for media creative production, media buy and tracking of campaign effectiveness. Buy included: TV, Radio, Print, and Events. Managed inside customer services team responsible for appointment setting and scheduling.

• Sr Account Executive at T-SPEED Broadband Communication, Inc.

  February 2000 - September 2003

  Sold fixed-wireless (fixed point, multi point) connectivity. Cold-calling, door to door prospecting, meeting setting, presenting and closed new business.

• Marketing Consultant at Brand Imagination | Coleman & Coleman

  March 1999 - January 2000

• Expansion Development Officer at 12th Man Foundation

  January 1998 - February 1999

  Texas A&M University: 12th Man Foundation

• Asst Recruiting Coordinator | Football Operations at Texas A&M University - Athletics

  May 1994 - December 1997

• Director of New Business Development at Pocketstop

  July 2014

  Pocketstop focuses on solving organization's largest communications issues using proven technologies in unique ways. We have created innovative solutions for Text Marketing and Promotions, Digital Asset Management, Loyalty and Rewards programs as well as our RedFlag Notification system. RedFlag Notification System is Pocketstop's cloud-based mass notification system. It's commonly used as part of an organizations' emergency and crisis communication strategies although it can be used for routine notification efforts as well. The system is powered by Microsoft Windows Azure technology ensuring uninterrupted service while providing access to unlimited bandwidth, storage and compute hours. Emergency Notification, Mobile Marketing, Mobile Promotions, Mobile Coupons, Mobile Offers, Text Messaging, SMS, Shared Short Codes, Dedicated Short Codes, Campaign Strategy, Loyalty, Creative, Mobile Applications, Mobile Websites

Mick Prendergast's Education:

• Texas A&M University

  BS

• Texas A&M University

  KINE
  Concentration: Sports Administration

• Westwood High School

• Mick Prendergast
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